A results-driven marketing professional combining an Islamic Finance & Management background with high-converting FB, TikTok & IG ad strategies. Transforming advertising budgets into measurable return on ad spend (ROAS) and sustainable revenue growth.
Ibrandium Lead Agency
Senior Digital Marketer | Growth Strategist
Ibrandium Lead Agency • Kuching, Sarawak
Fusing analytical financial discipline with creative digital ad strategies to build high-converting growth funnels for modern businesses.
With an academic grounding in Islamic Finance and Accounting coupled with extensive leadership as Head of Marketing at Kakers Sdn Bhd and Digital Marketer at Ibrandium, I treat every advertising campaign as a financial investment with clear performance targets.
Whether managing full-funnel TikTok campaigns, crafting persuasion-driven sales copy, or capturing brand media in the field, my focus is clear: **minimise cost per acquisition (CPA) and maximise return on ad spend (ROAS)**.
Strict budget control rooted in accounting logic to keep advertising campaigns highly profitable.
Direct execution of photography, promotional video reels, graphic design, and copywriting.
Comprehensive digital marketing solutions engineered to scale your revenue and elevate your brand presence.
End-to-end planning, execution, and optimisation of high-performance Meta & TikTok Ads campaigns for lead generation and direct sales.
Enquire About Paid AdsHigh-converting direct-response copy, engaging short-form video scripts (TikTok/Reels), and full-funnel content marketing strategy.
Enquire About Content StrategyFull-suite visual production including commercial photography, promotional videography, graphic design, and brand asset development.
Enquire About Media ProductionUse this calculator to estimate prospective audience reach and sales return based on your target monthly advertising budget.
Key growth highlights achieved across diverse industry verticals.
Core TikTok & FB ad campaign management combined with high-impact product showcase videos that boosted branch cafe revenue and frozen food sales.
Execution of targeted copywriting and conversion funnel landing forms for specialized e-learning educational courses.
Creation of promotional graphic collateral, official event videography, and digital brand management to strengthen corporate visibility.
A strategic blend of paid performance traffic, creative media production, and financial management.
Ibrandium Lead Agency • Kuching, Sarawak
Driving digital performance marketing, brand growth campaigns, and conversion funnel optimisations for agency clients.
Kuching, Sarawak
Dedicated gap year spent mastering advanced TikTok ad performance tools, AI copywriting frameworks, and campaign data analysis.
Kakers Sdn Bhd • Kota Samarahan, Sarawak
Directed strategies across multiple verticals: F&B (cafés & frozen food), e-learning platforms, and consumer goods. Led TikTok marketing, ad campaigns, and brand growth.
Heng Lian Enterprise Berhad • Kuching, Sarawak
Developed digital marketing strategies, designed promotional media, and directed corporate events to increase brand presence.
AA Photovideography • Kuching, Sarawak
Provided creative direction, photography, videography, and graphic design for client branding and digital media projects.
Academic foundation in Islamic Finance and Accounting Management.
Universiti Kuala Lumpur (UniKL)
Technology College Sarawak (TCS)
• Student Council 2018 (Jaguar SC)
• Home Affairs Secretary, Student Council TCS (Jan 2018 - Dec 2018)
Universiti Teknologi Malaysia (UTM)
Accountancy & Financial Management Stream
• Collection Clerk — Yayasan Sarawak Higher Education Dept (Dec 2015 - May 2016)
Whether you would like an initial discussion regarding Facebook/TikTok Ads campaigns, media content production, or business growth strategy—reach out directly.